{"id":499,"date":"2020-09-28T22:04:09","date_gmt":"2020-09-28T22:04:09","guid":{"rendered":"https:\/\/paraque.cl\/web\/?page_id=499"},"modified":"2023-08-30T12:39:05","modified_gmt":"2023-08-30T12:39:05","slug":"estudio-corto-satisfaccion-clientes","status":"publish","type":"page","link":"https:\/\/paraque.cl\/web\/estudio-corto-satisfaccion-clientes\/","title":{"rendered":"Estudio corto satisfacci\u00f3n clientes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"499\" class=\"elementor elementor-499\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49899118 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49899118\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d63a22c\" data-id=\"4d63a22c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f45401b elementor-widget elementor-widget-heading\" data-id=\"7f45401b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">La satisfacci\u00f3n y lealtad del cliente est\u00e1n vinculados al \u00e9xito de tu empresa por ello debe incorporarse a los objetivos de largo plazo de tu organizaci\u00f3n.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-224670fd elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"224670fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ce86535\" data-id=\"5ce86535\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29e30b8a elementor-widget elementor-widget-image\" data-id=\"29e30b8a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"834\" src=\"https:\/\/paraque.cl\/web\/wp-content\/uploads\/2020\/10\/Fotos_capsulas-55-982x1024.jpg\" class=\"attachment-large size-large wp-image-1224\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/paraque.cl\/web\/wp-content\/uploads\/2020\/10\/Fotos_capsulas-55-982x1024.jpg 982w, https:\/\/paraque.cl\/web\/wp-content\/uploads\/2020\/10\/Fotos_capsulas-55-288x300.jpg 288w, https:\/\/paraque.cl\/web\/wp-content\/uploads\/2020\/10\/Fotos_capsulas-55-768x801.jpg 768w, https:\/\/paraque.cl\/web\/wp-content\/uploads\/2020\/10\/Fotos_capsulas-55-1473x1536.jpg 1473w, https:\/\/paraque.cl\/web\/wp-content\/uploads\/2020\/10\/Fotos_capsulas-55-1964x2048.jpg 1964w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1142118f elementor-section-full_width elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"1142118f\" data-element_type=\"section\" id=\"Proposito\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-71a530df\" data-id=\"71a530df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49e0be8b elementor-widget elementor-widget-heading\" data-id=\"49e0be8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estudio corto satisfacci\u00f3n clientes<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a864519 elementor-widget elementor-widget-text-editor\" data-id=\"1a864519\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Los clientes satisfechos generalmente regresan y compran m\u00e1s, les cuentan a otras personas sobre sus experiencias, generan un v\u00ednculo emocional y es posible que paguen un precio superior por un producto o servicio de una marca en el cual conf\u00eden.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be8d00c elementor-widget elementor-widget-heading\" data-id=\"be8d00c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPara Qu\u00e9 realizar este estudio corto de satisfacci\u00f3n de clientes?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63e2a03b elementor-widget elementor-widget-text-editor\" data-id=\"63e2a03b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Estas encuestas a clientes te permitir\u00e1n establecer la satisfacci\u00f3n general y de las principales dimensiones asociadas a la satisfacci\u00f3n, lealtad y recomendaci\u00f3n.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-459a850 elementor-widget elementor-widget-heading\" data-id=\"459a850\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Obtendr\u00e1s<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c11038 elementor-widget elementor-widget-text-editor\" data-id=\"7c11038\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<ul><li>Satisfacci\u00f3n general con la empresa<\/li><li>Percepci\u00f3n de valor de producto o servicio<\/li><li>Net Promoter Score (NPS) \/ Tasa de recomendaci\u00f3n de clientes.<\/li><li>+ 6 variables que quieras incorporar o que te podemos sugerir.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cc5565f elementor-widget elementor-widget-heading\" data-id=\"7cc5565f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Metodolog\u00eda<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a9fa33b elementor-widget elementor-widget-text-editor\" data-id=\"3a9fa33b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<ul><li>Grupo Objetivo: clientes actuales de tu empresa o de alg\u00fan producto o servicio.<\/li><li>Encuestas on-line, con aplicaci\u00f3n de cuestionario semiestructurado.<\/li><li>El estudio incluye medir un total 10 variables m\u00e1s 1 pregunta abierta.<\/li><li>Encuesta administrada por Consultora PARA QU\u00c9.<\/li><li>Muestra y errores estad\u00edsticos a determinar seg\u00fan aspectos espec\u00edficos del estudio.<\/li><li>An\u00e1lisis descriptivos, correlacionales e impacto de variables.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49534be3 elementor-widget elementor-widget-heading\" data-id=\"49534be3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfA qui\u00e9n(es) podemos acompa\u00f1ar? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0ca19b elementor-widget elementor-widget-text-editor\" data-id=\"c0ca19b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<ul><li>Clientes de la compa\u00f1\u00eda o alg\u00fan segmento de inter\u00e9s.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b207a84 elementor-widget elementor-widget-text-editor\" data-id=\"b207a84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>*Consulta por el tracking de satisfacci\u00f3n de clientes, una buena manera de ver tendencias, impacto de acciones que est\u00e9s realizando y\/o para contar con informaci\u00f3n hist\u00f3rica.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f80f8fe elementor-align-right elementor-widget elementor-widget-button\" data-id=\"6f80f8fe\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#conversemos\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00a1Conversemos!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-45bbeb4b elementor-hidden-phone\" data-id=\"45bbeb4b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f481901 elementor-widget elementor-widget-image\" data-id=\"3f481901\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"614\" height=\"1024\" src=\"https:\/\/paraque.cl\/web\/wp-content\/uploads\/2020\/10\/Fotos_capsulas_e_cortoclientes-614x1024.jpg\" class=\"attachment-large size-large wp-image-982\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/paraque.cl\/web\/wp-content\/uploads\/2020\/10\/Fotos_capsulas_e_cortoclientes-614x1024.jpg 614w, https:\/\/paraque.cl\/web\/wp-content\/uploads\/2020\/10\/Fotos_capsulas_e_cortoclientes-180x300.jpg 180w, https:\/\/paraque.cl\/web\/wp-content\/uploads\/2020\/10\/Fotos_capsulas_e_cortoclientes-768x1280.jpg 768w, https:\/\/paraque.cl\/web\/wp-content\/uploads\/2020\/10\/Fotos_capsulas_e_cortoclientes-922x1536.jpg 922w, https:\/\/paraque.cl\/web\/wp-content\/uploads\/2020\/10\/Fotos_capsulas_e_cortoclientes-1229x2048.jpg 1229w, https:\/\/paraque.cl\/web\/wp-content\/uploads\/2020\/10\/Fotos_capsulas_e_cortoclientes-scaled.jpg 1536w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La satisfacci\u00f3n y lealtad del cliente est\u00e1n vinculados al \u00e9xito de tu empresa por ello debe incorporarse a los objetivos de largo plazo de tu organizaci\u00f3n. Estudio corto satisfacci\u00f3n clientes Los clientes satisfechos generalmente regresan y compran m\u00e1s, les cuentan a otras personas sobre sus experiencias, generan un v\u00ednculo emocional y es posible que paguen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estudio corto satisfacci\u00f3n clientes | Para Qu\u00e9<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paraque.cl\/web\/estudio-corto-satisfaccion-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudio corto satisfacci\u00f3n clientes | Para Qu\u00e9\" \/>\n<meta property=\"og:description\" content=\"La satisfacci\u00f3n y lealtad del cliente est\u00e1n vinculados al \u00e9xito de tu empresa por ello debe incorporarse a los objetivos de largo plazo de tu organizaci\u00f3n. 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